Groups is an easy to use feature that allows you to bypass Ziik's hierarchy and enables you communication across the entire organisation.
When to Use the Chat vs. When to Use the Groups
Both the chat and groups allow you to communicate with several users at once. However, it is important to differentiate between the situations in which the chat is appropriate and those where groups would be more suitable.
A good rule of thumb would be to use groups for things such as projects or focus-group work and the chat for any day-to-day direct communication. This way, groups remain a focus-driven environment while the chat can be used to communicate anything that's relevant to only very few people.
This means that some typical examples of groups could include one that brings together all the sales managers from different regions or one that perhaps incorporates employees from different hierarchical levels of the firm to work together on the development of new company policies affecting the entire structure.
Understanding How the Groups and the News Feed Are Connected
Content shared or discussions held in a group will also appear in the news feeds of the members of that given group, provided that they haven't switched this feature off.
Having Group postings appear alongside news bulletins and calendar activities allows the user to swiftly gain an overview over current developments within the organisation.
Understanding the Value of Groups for Vertical Communication
One of the Groups feature's prime advantages is that it isn't controlled by Ziik's top down hierarchy by which the news feed etc. are managed. This means that you can pick and choose topics or projects for which you also want to receive bottom up communication, by creating Groups for them.
Thus, you can circumvent the hierarchy and engage in cross-company cooperation by for example creating a group comprised of all your store managers in a given country to support your effort of producing and introducing new sales promotions or store policies.
When to Use Which Type of Group
Ziik allows you to choose between three different types of groups when creating your group:
If you want to read more about the specific ins and outs of the different types of groups you can have a look at our feature article regarding groups (insert link).
You should choose your group type based on the purpose that the given group serves. A group including the managers from your different units or regions for the purpose of discussing individual or unit performance should perhaps be a hidden group. The same goes for a group that serves the purpose of discussing legal matters or any other group for sake of discussing confidential information.
Next up, private groups. Private groups are a step up from your hidden groups in that they can provide the framework for semi-confidential discussions or topics which only consider a small to medium sized part of your organisation. Examples of situations in which you'd benefit from using a private groups are more focus driven topics such as marketing efforts where you don't want to involve everyone but would like to allow people to apply for membership.
Moving on, a good example of a public group could be one that coordinates leisure activities for the employees or one in which users can share issues that they come across while working. Generally speaking, a public group is most useful for feedback and reporting as well as for causes that concern nearly everyone.
To further deepen your understanding of how to utilise Groups it might be beneficial for you to have a look at our best practice article for the news feed How to use the News Feed most effectively, as well as our feature articles regarding groups How does Groups work and the chat How does the Chat work.